Hassle-free visa processing.
About
Immigration Support Services (ISS) is a private company that helps businesses acquire US visas for their non-US employees.
The Goal
The website must reflect the quality and relevancy of ISS’s services. They assist businesses in getting visas for employees. ISS’s services rival their elite competitors, but without a substantial price tag. I needed to design a website reflecting this executive quality without the look of high cost. After a multitude of revisions, the following design was approved:
The Colors
From the logo, I took a solid red for call-to-actions, surrounded by a wide variation of grays. I also introduced a blue color for secondary, less important links. Pale yellow and green are limited to alert and success messages, respectively, to aid customers through complex form submissions.
UI
The most important part of UI was the forms. For this reason, I spent more time than usual to make the forms easier to use. In the UI template above, I designed elements that help customers navigate through the forms, including helpful messages, example placeholders, tips, sections blocks, and large submit buttons.
The Forms
The client helped me understand that a vital part of their day-to-day activities is the online forms. New customers create accounts using an online form, and ongoing customers submit visa requests using online forms. I also understood that not everything was conducted online. Offline, ISS helps these businesses prepare the documentation to acquire the actual visas.
The Signup Process
The signup process was complicated for me to understand, but vital to understanding what the website needed to accomplish. After performing a test run on the client’s current website, and several discussions with the project team, I was able to wrap my head around the signup process for both new and returning customers. Here is a visual of that process:
While customer acquisition happens mostly offline, the actual sign up happens online. After phone communication with the potential customer, ISS directs them to “Open an Account” online. After opening an account, new customers can immediately fill out a visa petition.
New customers usually sign up when they are ready to fill out their first visa form. For this reason, it is important to take them from signup directly to the visa forms. Corporate entities (companies, institutions, and businesses) have an additional form to fill out during signup. The signup process flows like the diagram above.
With gravity forms, I could show custom success messages following successful form submission, like so:
As pictured above, if a new customer reaches the page Select a Visa after filling out the Company Information form, he sees a success message. If an individual reaches the page Select a Visa after filling out the Open an Account form, he also sees a success message, but different from what the corporate customer sees. If a returning customer simply clicks through to Select a Visa, he sees no success message.
By far, most customers are corporate. Here’s how it looks from a new corporate customer’s perspective:
Client Testimonial
“Thank you again for the diligent work on the site these past few days to help meet our newly found deadline, we do greatly appreciate your efforts.”
~ Dan Doyle,
Manager / Client Services
Immigration Support Services
