Raytec needed a website for customers to browse their large inventory of roofing and ag products. I was the developer on this project for RedX. The designer delivered a complete PSD of home page and one interior page, and I built a custom theme on WordPress Genesis and designed the bulk of the interior pages.
For Raytec, an online presence was a new marketing field, unfamiliar and untested. I enjoyed coming alongside Barry and Glen as they explored the possibilities for their website. And despite not knowing the technology, they needed solutions that pushed my development skills to whole new level.
The most complex aspect of this website was the online catalog. Raytec needed product listings, not individual products for sale, with the option to add that in the future.
Building the product listings was, shall we say, a unique experience for me.
Build on WooCommerce, the catalog of products under each division of Raytec is designed for best usability by its own target market. If you know anything about WooCommerce product categories, they become complicated very quickly beyond the basic options.
We needed to include a large array of information:
- Multiple sub-categories, with visual hierarchy to 3 or 4 levels
- Information for each sub-category (large photo, pre-notes, and footnotes)
- Information for each main category (highlighted products, brochure downloads, about info)
- Simplified product listings (SKU, product name, product notes, with no link)
- Contextual side menu (a clickable TOC)
WooCommerce did set an excellent url structure as well as the ability to add ecommerce in the future. And with Relevanssi, I set up the search results to link to the listings not the products.
One last thing, the listings needed to display in large text on small-resolution screens in IE.
Th-tha-that’s a tall order. Just saying. 🙂
Like I said, it pushed my development skills to a whole new level. But I was very blessed to work with some amazing people in the process.