Sarah Moyer

WordPress Development for Web Agencies

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Website Content Checklist

Last updated on June 30, 2020 · Posted in Tips

Link to entire list in Dropbox

General & Global

  •  Logo and any variations
  •  Branding guidelines, colors, textures, etc.
  •  Company name & tagline
  •  About the company (brief)
  •  Company address (and google map address, if different)
  •  Company phone(s) and fax
  •  Company email
  •  Company hours of operation
  •  Company social media links
  •  Company certifications & memberships

Navigation

  •  List of pages
  •  Menus (header, footer, sidebar, internal)

Home

  •  Header/Hero image
  •  Main headline
  •  Headline for SEO
  •  Site description
  •  Main content & images
  •  Call to action

About

  •  Main content
  •  Images
  •  Team photos
  •  Team bios
  •  Team social media
  •  Certifications, Memberships, Partners, Accrediations
  •  Call to action

Products/Services/Portfolio

  •  Headings
  •  Summary
  •  Images & Captions
  •  Downloads/links
  •  Categories/other info

Contact

  •  Phone number(s)
  •  Email address(es)
  •  Email to send form to
  •  Contact form fields
  •  Map address(es)
  •  Mail address(es)
  •  Supporting text
  •  Areas serviced
  •  Business numbers or license numbers if required
  •  Premises photos

Supporting Content

  •  Testimonials including images
  •  Client images/logos
  •  FAQs
  •  404 page content & links
  •  Downloads & Resources
  •  Video embed code (client to upload)
  •  Search results title and description

Forms

  •  form name
  •  form description
  •  form notes
  •  form questions / form fields
  •  button text
  •  success message text and graphic
  •  notification text and email
  •  integration with CRM/other forms

Blog/News/Events

  •  Author bio
  •  Author image (gravatar)
  •  2-3 articles with featured image
  •  Who will manage comments?
  •  List of categories
  •  Call to action

Email Marketing

  •  CRM/autoresponder credentials
  •  Lists to add subscribers to
  •  Tags to add
  •  Opt in
    •  Location(s)
    •  Headline and/or subscribe text
    •  Button text
    •  Fields (optional/required)

Tracking & Scripts

  •  Analytics
  •  Facebook pixel code
  •  Live chat script
  •  Reviews embed code

eCommerce

  •  Products
    •  Title
    •  SKU
    •  Category
    •  Description
    •  Image
    •  Price
    •  Dimensions & Weight (if calculating shipping)
  •  Shipping method(s) & costs
  •  Payment method(s) and credentials
  •  Coupons

Legal Info

  •  Privacy policy
  •  Copyright
  •  Terms and conditions
  •  Other legal info

Other Resources:

  • List by ContentSnare
  • List by OrbitMedia
  • List by Enchanting Marketing
  • How to mind map your content

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  1. How to get started with WordPress Ecommerce - Sarah Moyer says:
    May 20, 2019 at 7:36 pm

    […] can also get your content ready ahead of time. Here is the content checklist I use for my clients. Here is an easy checklist for how to make your website content easy to […]

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